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The various business functions involved in customer relationship management (CRM) have to work closely together. This is something everyone knows in theory but find it hard to implement in practice. In many organizations, it is not uncommon to see sales, marketing, and customer support working in their own silos with little to no interaction with and feedback from the other functions. There is also very little visibility into the process, making it hard for senior management to get on top of proceedings. This can be rectified by using online CRM software.

How? By giving everyone involved a common platform to work on and by bridging the gap among them.

Marketing, sales, and support are processes that are dependent on one another. Each one feeds off feedback from the other functions. If we consider a typical customer acquisition funnel, marketing brings the prospects to the top of the funnel, sales takes them down the various stages of the funnel, and support takes over at the end of the funnel. There are important insights about customer behavior that they can share.

For that to happen, they need a platform. That is what CRM software is. With this software, all the activities pertaining to CRM can be managed from the same interface. This ensures that all the data is collected within one place and avoids the formation of data silos.

The other problem is visibility. Senior management, which needs to keep a tight watch on sales, will find it hard to do so if there is no visibility owing to the silo-style of functioning. They can’t ask for periodic reports without eating into sales reps’ time. bridges this gap by giving senior management complete visibility into everything. The CRM software can be configured in such a way that automated periodic reports are sent to those who need them. Reporting and visualization become far easier, easing decision-making.

For more information about the product Contact Us or visit SutiCRM.

CRM software
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